Agency: Traction Factory
Client: Snap-on Tools
Project Title: Snap-on Franchisee Conference, "Monumental"
Category: Integrated or Cross-platform Campaign

Snap-on Tools holds their annual franchisee conference over a three-day period, hosting thousands of guests from around the world. The objective: develop an integrated brand experience for all guests including event promotion and property branding for a world-class convention & hotel property in addition to comprehensive product promotion materials (educational and retail) for all display areas comprising a 150,000 sq. ft. trade show floor.

“Monumental” was developed as an event theme to welcome guests to Washington, DC, and to energize them with exclusive promotions, business insights and entertainment that extended beyond the trade show floor to exclusive venues on the Washington Mall.

The client welcomed guests to Washington, DC, with a sense of exclusivity that excited and delighted all in attendance. Sales performance and attendance grew year-over-year.


Executive Creative Director: Peter Bell
Design Director: David Brown
Designer: Kristina Karlen
Creative Director: Steve Barlament
Art Director: Matt Lemke
Copywriter: Steve Barlament, Robert Bundy
Retoucher: Christopher Dick
Account Executive: Whitney Marshall
Project Manager: Liz Wilson
Account Director: Shannon Egan
Production Manager: Jenni Wierzba
Production Artist: Julie Lang, Alyson Tomczak, Dennis Schroeder
Print Manager: Krista Dercola

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