Agency: Serve Marketing
Client: Sojourner
Project Title: Until She Can
Category: Public Service or Pro Bono

Domestic Violence continues to be on the rise and because many survivors cannot safely share their own stories, the horror of their experiences goes largely unrecognized. Our goal was to work with Sojourner Family Peace Center to create a movement dedicated to spreading awareness about domestic violence and providing each survivor with the support she needs #UntilSheCan find her strength.

Many survivors cannot yet share their story publicly – for reasons of safety, healing, or both. With this campaign, we provided an opportunity for survivors to be part of the narrative while still remaining anonymous. Through the use of shadow and partnerships with influential people, we began sharing the stories of real survivors. We spread the message that #UntilSheCan have the strength and ability to speak her own truth, we will support her and provide the tools to rebuild. We used the color purple in reference to the color of domestic violence awareness as well as Sojourner Family Peace Center’s branding. Hand lettering helps to capture the unique voice of each survivor.

The response to this campaign has been overwhelmingly positive. Sojourner has seen an increase in donations and outreach. Most importantly survivors are speaking up. They have utilized their voice on social media and shared their gratitude for the support Sojourner Family Peace Center is providing. Survivors see themselves in this campaign. They feel heard and valued and it has helped to provide strength and courage to share their own stories publicly. We look forward to continuing this campaign to support survivors and change statistics.

Credits:

Executive Creative Directors: Gary Mueller, Kevin Kriehn
Creative Directors: Kate Tierney, Sam Smith
Copywriter: Sam Smith
Art Director: Kate Tierney, Alison Galarza, Charity Ekpo & Maddy Margulis
Account Executive: Lauren Sutter
Photographer: Nick Collura
Videographer: Nick Collura
Retouching: Anthony Giacomino
Executive Producer: Martha Switalski
Editorial Assistant: Kyra Arendt
Earned Media Strategy: Sarah Schmidt, Lauren Murray
Public Relations: Tara Cribb, Sarah Beisbier, Madison Hicks
Social Media Supervisor: Lauren Sutter,
Social Media: Alex Boeder, Kevin Michaels, Kylie Frick
Paid Media: Melissa Masters, Deontre Jones
Website: Fred Ziegler
Production Artists: Rob Birdsall
Broadcast Traffic Manager: Karen Nennig
Sound Production: Dave Kuhnen
Edit: Dave Kuhnen, Deb Schimmel/Whitehouse post
Colorist: Oisin O’Driscoll/ The Mill
Strategy: Stephanie Barkow, Sean Pitts, Colleen Moore, Abby Rennicke

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