1 in every 40 adults suffer from Obsessive Compulsive Disorder (OCD). In an effort to break the stigma and bring awareness to the issue of OCD, Serve launched a guerrilla sticker campaign, placing over 100 messages in offices, shops, parking lots, universities, bathrooms and restaurants around Milwaukee during Mental Health Awareness month. The images were then promoted and shared on social media, generating over 25 million impressions. The effort was a part of the International OCD Foundation’s local OCDvocate Program.
Executive Creative Director: Gary Mueller
Art Director: Nick Heiser
Senior Copywriter: Sam Smith
Account Supervisor: Lauren Sutter
Print Production Manager: Rob Birdsall