Agency: Ocupop
Client: FIRST
Project Title: FIRST Rise
Category: Visual Identity

Visual identity for FIRST Rise, the first robotics 2019-2020 season powered by Star Wars: Force for Change. Strategy, naming, narrative and art all came together into a full identity that was an absolute blast to bring to life.


Creative Director: Michael Nieling
Art Director: Jason Reimer
Designer: Abby Ruminski, Jess Smith
Developer: Nate Fostan