Agency: GMR Marketing
Client: NFL
Project Title: NFL Decor & House Super Bowl LIV
Category: Experiential, Events or Guerrilla

No brand understands the power of the Super Bowl more than the NFL. You can see it everywhere, as they work to immerse fans and locals alike in both the culture of the host city and the magic of the NFL brand. For the sixth time, the NFL counted on us to wow fans by pushing the boundaries of environmental décor. For the seventh year we created and delivered an entire program that blankets not just the stadium, but the entire city for. We’re bringing hundreds of pieces of unique artwork to life through innovative design, printing, lighting and installation techniques, adding a distinct NFL flavor to Miami.


VP, Executive Creative Director: Krista Hansen
VP, Executive Creative Director: John Koch
Creative Director: Heidi Cronce
Senior Art Director: Samantha Stratman
Art Director: Molly Waddington
Sr. Designer: Kendalin Griffioen
Sr. Designer: Josh Zelasko
XD Designer: Ian Baker
Sr. Motion Graphics Designer: Amber Webster
Sr. Motion Graphics Designer: Byron Raphael
Sr. Print Production Artist: Danielle Nonhof
Photographer: CJ Foeckler
Sr. Creative Project Manager: Samantha Narloch
Sr. Creative Producer: Stephanie Lee
Director, Creative Production: Patrick Dawson
Director, Build: Bill Hearold
Build Vendor: Fifty/50 Fab Shop – GMR’s Fabrication Studio