Agency: Nelson Schmidt
Client: Wisconsin Economic Development Corporation
Project Title: We're All In
Category: Integrated or Cross-platform Campaign

When the pandemic struck, the Wisconsin Economic Development Corporation (WEDC) took swift action to help keep our citizens and businesses healthy and strong. We developed the We’re All In initiative based on the notion that at no other time in history has our personal health and the health of our economy been more intertwined. The campaign reminded Wisconsinites in every corner of the state that to move forward, we needed to have each other’s backs. And that adjusting our behavior isn’t just the surest way to slow the spread of COVID-19, but the smartest way to get our economy back on track.


Chief Creative Officer/Copywriter: Mike Fredrick
Group Creative Director/Copywriter: Jeff Ericksen
Group Creative Director/Art Director: Clay Konnor
Senior Designer: Sarah Hand
Designer: Robert Knuth
Producer: Kristi Freidel
Editor: Olivia Gilbert
Motion Graphics: Turner Kraft
Audio Engineer: Steve Kultgen, Independent Studios

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