Agency: Nelson Schmidt
Client: Nelson Schmidt
Project Title: Safe-At-Work Campaign
Category: Environmental or Outdoor Transit

Like most agencies and businesses, we too shut down in mid March and started working from home. Hoping and praying that the pandemic wouldn’t last forever (we’re still hoping and praying by the way) in May, we embarked on crafting a comprehensive plan for safely reopening our offices. In addition to an informative guidebook and custom designed antibacterial desk blotters, we needed to create signage to remind people about the importance of practicing safe practices. Taking a “spoonful of sugar to help the medicine go down” approach, we developed a series of messages that were not only instructional but fun. Signs intended to keep people healthy and bring smiles to their faces. Even if you couldn’t see them behind their masks.


Chief Creative Office/Copywriter: Mike Fredrick
Senior Designer: Sarah Hand
Group Creative Director/Copywriter: Jeff Ericksen

Other Submissions from Nelson Schmidt