Agency: Laughlin Constable
Client: Milwaukee Bucks
Project Title: Giannis MVP
Category: Branded or Co-Branded Content

The Milwaukee Bucks wanted a post to announce Giannis Antetokounmpo winning the MVP to share on all their channels. To mimic how his highlights took over social media we created the effect of social channels being possessed by Giannis. The video started with Kobe Bryant’s MVP challenge to Giannis and ended with the Milwaukee Bucks actual post announcing his award.


Group Creative Director: Pat Laughlin
Sr. Art Director: Cody Murri
Managing Director: Chris Bing (HIVE)
Sr. Editor: Eric Arsnow
Editor: Travis Whitty, Frank Sigwarth
Account Supervisor: Jonathan Cleveland
Associate Director, Digital Strategy: Ben Bernhard