The Milwaukee Bucks wanted a post to announce Giannis Antetokounmpo winning the MVP to share on all their channels. To mimic how his highlights took over social media we created the effect of social channels being possessed by Giannis. The video started with Kobe Bryant’s MVP challenge to Giannis and ended with the Milwaukee Bucks actual post announcing his award.
Group Creative Director: Pat Laughlin
Sr. Art Director: Cody Murri
Managing Director: Chris Bing (HIVE)
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Editor: Travis Whitty, Frank Sigwarth
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Associate Director, Digital Strategy: Ben Bernhard