Agency: Jigsaw
Client: Vivent Health
Project Title: Total Rebranding
Category: Integrated or Cross-platform Campaign

Jigsaw guided Vivent Health—formerly the AIDS Resource Center of Wisconsin—through a full rebrand in response to the healthcare organization’s multi-state merger and expansion. Specifically created to distance from the stigma of HIV/AIDS, the name combines “vive” meaning long life and “vent” recognizing “prevention”—both of which are core to the brand’s purpose. The name was introduced to 400+ staff members at a gala event where the new brand was launched. The reveal included an emotional short film and an extensive brand campaign. Advertising announced the new brand in key markets including Milwaukee, Denver, St. Louis and Austin.

Credits:

Creative Director: Steven Wold, Scott Lynch
Senior Art Director: Heather Bolyard
Copywriter: Scott Lynch, Steven Wold
Logo Designer: Steve Clementi, Anne Linginfelter
Digital Director: Johnny Abbate
Senior Developer: Marty Defatte
Account Manager: Steve Marsho, Ava Anderson
Content Director: Cory Ampe
Digital Strategist: Mike Luedke
Media Director: Amanda Janssen-Egan
Photographer: Samer Ghani
Producer: Pat Buckley
Editor: Ryan Reeves
Engineer: Peter Bachelder, Independent Studios
Voiceover: Shle Berry

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