Agency: Jigsaw
Client: Sculpture Milwaukee
Project Title: Total Rebranding
Category: Experiential, Events or Guerrilla

Themed “Your Avenue to Art,” Sculpture Milwaukee in an annual open-air art gallery that spans a one-mile portion of Wisconsin Avenue in downtown Milwaukee. Aiming to bring extraordinary art to everyday people as they live in and visit Milwaukee, the art is approachable—both literally and figuratively. 20+ pieces by world-renown artists line the avenue’s sidewalks for pedestrians to discover or seek out with a mobile app. The campaign appeared along pedestrian routes in advance of the sculptures’ arrivals and during the exhibit. It also included print, digital and cinema placements.

Credits:

Creative Director: Scott Lynch, Steven Wold, Steve Clementi
Art Director: Steve Clementi, Trevor Wold
Copywriter: Steven Wold, Scott Lynch, Steve Clementi
Logo Designer: Alex Mora
Account Coordinator: Ava Anderson
Content Director: Cory Ampe
Director: Ross Monagle, Paul Bodi (Drone)
Editor: Ross Monagle
Colorist: Rob Due
Engineer: Peter Batchelder, Independent Studios

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