When Chris and Stephen Schroeter took the reins at Napoleon – one of Canada’s most celebrated companies – they wanted to remind builders and remodelers it’s a family-owned company, unlike most of their competitors who are owned by conglomerates on Wall Street. Hoffman York took this opportunity to feature the two new Napoleon leaders not the way they look today, but as youngsters who learned all they would need to make Napoleon one of the fastest-growing grill, hearth and furnace manufacturers in North America.
Executive Creative Director/Copywriter: Dave Hanneken
Copywriter: Mary Beth Jablonowski
Senior Art Director: Jake Magyar
Designer: Emily Curley
Retouching: Jimmy The Pixel
Technical Supervision: Tom Curtis
Account Supervision: Troy Alfke, Tyler Anderson, Dave Brown