Agency: HIEBING
Client: Chuy’s Tex-Mex
Project Title: See Y’all at Chuy’s
Category: Animation or VFX

Chuy’s Tex-Mex is a true Austin original. From humble beginnings in 1982 on Barton Springs Road in an abandoned Texas barbecue joint, Chuy’s built its brand on a unique approach to Tex-Mex—one that focuses on fresh, from-scratch food, friendly service and a wonderfully quirky vibe.

Having grown to more than 100 restaurants and 19 states (and counting), Chuy’s turned to Hiebing to help refine and amplify its brand story with strategic messaging and creative.

Our brand idea, “See Y’all at Chuy’s,” shines light on their big, offbeat personality.

Enjoy this sampling of animations we created for Chuy’s social media.

Credits:

President: Dave Florin
Brand Group Director: Dan Martin
Account Supervisor: Jill Libersat
Account Coordinator: Rachel Mathison
Senior Account Supervisor, PR/Social Media/Content: Amanda Fier
Account Coordinator, PR/Social Media/Content: Katie Dawes
Chief Creative Officer: Sean Mullen
Creative Director: Sandy Geier
Senior Art Director: Aaron Randall
Copywriter: Sam Carruthers
Studio Artist: Yahya Rushdi
Motion Designer: Scott Fischer