Agency: Engaged Marketing Co.
Client: Nyhof - Gutters, Windows & Siding
Project Title: Showcasing Legacy
Category: Visual Identity

Nyhof Gutters was in need of a brand identity refresh to further emphasize their legacy of experience and family-owned Nyhof name. In addition, they wanted to express their services as being more than custom gutters, but also windows and siding. Engaged Marketing Co. stepped in to provide a consistent brand identity system across all marketing efforts which included educating the public about their services, heritage and custom-quality finishes.

A bold logo identity system playing off the original Nyhof red and script font was developed. This new look hearkens back to Nyhof’s heritage while giving a modern aesthetic. The tagline of “gutters, windows, siding” was added to further awareness of their service offerings. In addition, the trailers and trucks of Nyhof will be used as an essential branding tool helping increase visibility at each job site.

Credits:

Art Director: Jodi Wegner
Lead Web Developer: Lindsey Scheuer
SEO/Copywriter: Mandi Race
Project Manager: Gaby Jansen

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