#OldWisconsinProud is a campaign targeted for the retention and recruitment of associates at Old Wisconsin Sausage located in Sheboygan, Wisconsin. The campaign’s messaging focuses on four segments: community, diversity, tradition and family. A family-owned company in Sheboygan since 1942, the associates of OWS are encouraged to have a sense of pride in the products that are being manufactured throughout their facilities. Especially during the COVID-19 pandemic, associates were essential workers; their sense of pride in helping to MEAT America’s needs during this time was exponentially crucial.
Graphic Designer: Jodi Wegner
Art Director: Lindsey Scheuer
Account Executive: Lindsay Harrison-Eirich
Photographer: Jon Erlien