Agency: GMR Marketing
Client: Ferrari
Project Title: Casa Ferrari at Pebble Beach
Category: Experiential, Events or Guerrilla

Over the course of the 2019 Ferrari Challenge season, more than 1500 guests and drivers experienced the the Ferrari brand in new ways. GMR planned, designed and built the entire driver and guest experience. Guests engaged in a beautiful high-end experience that matched the brand’s caliber. Guests participated in on-track and off-track activities including: high-end hospitality, sponsor interactions race-day activities (races, pit tours, grid walks podium ceremonies), and off-site evening receptions that often paired with car reveals.

Credits:

VP: Megan Hanson
Sr. Account Director: Emily Morrison
Account Director M+I: Beth Hilliard
Executive Creative Director: Tony Petrucci
Director, Creative Project Management: April Christian
Art Director: Greg Daiker
Associate Art Director: Lindsey Vest
XD Designer: Jon Steltenpohl
Copywriter: Ryan Strode
Sr. Print Production Artist: Danielle Nonhof
Resource Planner: Kelly Mischock
Sr. Procurement Specialist: Kayla Kropidlowski
Paralegal II: Dan Anderson
Corporate Counsel: Brian Kopec-Farrell