Agency: Boelter + Lincoln Marketing Communications
Client: Badger Mutual Insurance
Project Title: "Moments"
Category: TV Commercial

Badger Mutual Insurance needed a TV spot that would convey the benefits of their relationship with independent agents. Rather than try to explain the intricacies of the insurance business, the spot uses the simple “helping hands” metaphor to show how closely Badger and its independent agents work together. It also shows that they’re down to earth and maybe even a little bit fun.


Creative Director: Garth Cramer
Associate Creative Director: Brian Stefanik
Videographer/Editor: Andrew Kazlauskas
Group Account Manager: Stasha Wuest
Social Media Manager: Sam Burns