Our challenge was to take MobCraft’s basic lager, which had no real distinguishing features, and create high demand and sales.
MobCraft, a unique craft brewer, is known for its wild, creative brews. So when it developed a basic, standard lager, it needed to find a way to make it feel as unique and differentiating as its other creations.
To solve this, we partnered with Mondo Lucha (a popular Mexican wrestling outfit in Milwaukee and Chicago) and designed, named and branded the Mobcraft’s lager.
Mondo Lucha Lager, as we named it, came to life in the form of five distinct can designs, each featuring a different Lucha libre wrestler.
Creative Director: Ned Brown
Executive Design Director: Shawn Holpfer
Executive Producer, Video: Andy Gorzalski
Associate Creative Director: Ilya Slootsky
Director, Production: Jeff Simcock
Sr. Account Executive, Public Relations: Steve Cuff