Digital Audience Targeting: The Fine Line Between Creepy & Magical

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Wednesday September 13, 2017

Hosted at: Core Creative

5:30 pm — 7:30 pm

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Join AMA Milwaukee at Core Creative as they welcome James More, CRO at Simpli.fi to discuss the world of audience targeting (and how to capitalize on it).

Just how much data is collected on people, anyway? The answer may surprise you. During this happy hour discussion, we’ll cover the history and explosion of the internet and how it has accelerated targeting people thanks to big data. We’ll also cover the traps you can fall into and overcome them, along with the opportunity at hand now and what audience targeting can offer your business in the future.

Seats are limited, so reserve yours today!

About James

James Moore is Chief Revenue Officer for Simpli.fi. In this role, he is responsible for leading the sales team and driving the growth of the company. He joins Simpli.fi with more than 15 years of sales leadership experience at some of America’s most successful sales organizations, including Airborne Express, ADP, and Careerbuilder.com.

AMA Milwaukee

The Milwaukee Chapter of the American Marketing Association is committed to providing opportunities for continued learning and education on a wide variety of marketing topics, including digital marketing, social media, content creation, branding and marketing trends.

An affiliate of the American Marketing Association International, AMA Milwaukee was founded in 1946 and is the longest standing association of marketing professionals in Wisconsin. Visit us at www.amamilwaukee.org

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