March 16, 2020

A Message from Adworkers President Krista Hansen


To the United Adworkers Community,

To say these times are unprecedented is an understatement. Navigating and sliding out of our norms into this vast unknown world is scary. Schools have closed and many of us have become teachers overnight. Some agencies are executing strict Work-From-Home policies, as we at GMR have done today. Everyone is moving with degrees of trepidation. But if there’s one thing that’s certain — we can rise, even against the hardest of times.

To all agency leadership teams out there who support the efforts of the United Adworkers, we already know you believe in the greater good of our community. And as we navigate this crisis one day at time, I applaud all who are acting in the best interests of our people to keep them safe, to keep them home, to keep them healthy.

As major contributors to the industry, it is incumbent upon each of us to do our part.

Board member Sam Hogerton, Cofounder and Creative Director of SRH, shares his perspective as a business owner. Hit the arrow on our homepage carousel to have a read — he serves up an honest and important perspective.

One more thing – please find ways to enjoy this new and uncharted territory. It might just unite us in ways we never thought possible.

Your President,

Krista Hansen