How to Create a Killer Creative Brief Presentation with Wild Alchemy

Friday February 10, 2017

written by Laura Gainor

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Thank you to Lynette Xanders of Wild Alchemy for sharing her knowledge on “How to Create a Killer Creative Brief”. It was a full house at the new Hoffman York office in Milwaukee’s Third Ward as United Adworkers members listened intently to Lynette give valuable insights on how to agencies can generate greater efficiency and effectiveness with a killer brief.

Lynette has been gracious enough to share her full presentation for us that you can view below, and we highly recommend purchasing a copy of her book, “How to write a Killer Brief.”

A special thank you to Bader Rutter and Hoffman York for co-hosting this valuable event, Andrew Feller for photographing the event, Hoffman York’s social media team for broadcasting live on our Facebook page, and Milwaukee Brewing Company for the beer!

How to Write a Killer Brief book



Troy Peterson, Hoffman York CEO, welcomes United Adworkers to their new office in Milwaukee’s Third Ward. Photo by Andrew Feller. 


Mike Fredrick, Bader Rutter VP/Executive Creative Director, talks about the new office coming to downtown Milwaukee this spring. Bader Rutter had the opportunity to host Lynette Xanders for a two-day workshop with their team. Thank you for giving United Adworkers the opportunity to also learn from Lynette! Photo by Andrew Feller. 


Lynette Xanders of Wild Alchemy speaks to United Adworkers on Thursday, February 9th at Hoffman York. Photo by Andrew Feller. 


Thank you to Milwaukee Brewing Company for supplying the beer for our event! Photo by Andrew Feller. Adworkers_LynetteXanders_02092017_AndrewFeller_053

Photo by Andrew Feller. 





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