United Adworkers Presents: My "So-Called" Ad Life Speaker Panel

Wednesday March 16, 2016

written by Laura Gainor

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Join us on WEDNESDAY, MARCH 23rd, 2016 (DOORS OPEN AT 5:30) as we welcome some of Milwaukee’s best advertising professionals on one, intimate speaker panel. They will answer questions, share stories, and if our last panel was any indication — it might get weird. In a good way

my so called ad life 3


Adworkers My So-Called Ad Life Panel

The event will be hosted at Colectivo on Prospect and will also be a chance to meet your student mentor as we kick off the 2016 Spring Semester Student Mentor Program!

Cost: $5 for members // $10 for non-members at the door. Beer, wine and coffee will be available for purchase. Doors open at 5:30pm. Panel starts at 6:00pm.

THANK YOU to Traction Factory for designing the event creative. Sound provided by VTG Productions.


Joe Sutter – Chief Creative Officer – GMR Marketing

In his role as CCO, Joe oversees all of GMR’s creative functions, inspiring creativity and innovation across the company while leading a creative team of more than 70. With the agency since 2003, Joe’s visionary thinking and dedication to great work can be found in nearly all of the marquee programs emerging from GMR. He has worked in multiple categories and brings key insights and learnings to lead award-winning programs for GMR clients including the NFL, Comcast, MillerCoors, HBO, FX Networks, Bacardi, Lowe’s and Victory Motorcycles.

Joe also served as an associate professor at the University of Wisconsin Milwaukee teaching senior-level courses in Professional Practice and Design Theory.

Steve Farr – Managing Partner / Director – Purple Onion

As a founding partner of Purple Onion in 1987, Steve has been there since its humble beginnings. From the early days of shooting music videos to earning respect as a director of campaigns for Fortune 500 brands, Steve has basically remained the same – a creative guy who cares about the work and the people he works with.

He’s directed hundreds of commercials for agencies, large and small, on a local, regional and national level. In a business that is notoriously stressful, Steve attempts to infuse a little chill and humor into every production. (It’s really not worth it, if we can’t have fun doing it.) Someday, he’ll travel cross-country with his wife Jenny in a restored ’65 VW Beetle. By then, his kids, Alice and Henry, will be self-sufficient and mailing money home for him to spend.

Annie Holschuh – Director of Public Relations – BVK

Having grown up on a dairy farm in Northern Wisconsin, Annie isn’t afraid to get her hands dirty, especially when it comes to tackling challenging PR projects. With over 11 years of experience on both the client and agency sides, she has worked to perfect the art of brand promotion and awareness, having secured placements with well-known media outlets including the TODAY Show, Good Morning America, USA Today and Los Angeles Times to name a few.

Annie’s work experience spans a wide range of categories including retail, tourism, healthcare, banking, education and sporting enthusiast markets.

Mike Wisniewski – VP / Social Media – Zizzo Group

Mike is a seasoned professional that has held several positions in the agency world. From tour manager, account supervisor, strategist, marketing executive to gun for hire, he has built brands and campaigns through creative and strategic approaches in both the digital and experiential arenas. Some of the clients he has worked with includes Wilson Football and Basketball, Major League Baseball, Olympic athlete Nick Symmonds, Marcus Hotels and Resorts, House of Harley, ATMPass, Ms. Meyer’s, Sprite, PowerBar and more.

Currently he is the VP of Social Media at Zizzo Group and have been an Adworkers board member for the last two years.

Julie Oehme – Group Account Director – Hanson Dodge Creative

Julie brings more than a decade of experience in brand development, integrated planning and digital strategy to HDC. She guides overall brand and digital strategies into transformative solutions for clients and is driven by finding innovative and powerful ways to meet her clients’ business objectives. Throughout her career, Julie has developed collaborative processes that allow strategic vision to guide results-driven program development, while fostering creative ideation from cross-discipline teams.

Julie is a Milwaukee native and graduate of University of Wisconsin-Madison.You will often find her at a piano, behind a good book or in her garden.

Brian Sterricker – Copywriter – Laughlin Constable

Brian has been a part of advertising in Milwaukee for more than 14 years, starting as a lowly, unpaid intern and continuing today as a lowly, unpaid copywriter. His experience has run the gamut, from automotive and ag equipment to healthcare and higher education. He is currently a writer for Laughlin Constable and a United Adworkers board member.

Brian also taught copywriting classes at the Art Institute of Wisconsin. The fact that the school is not accepting new enrollment is in no way related to his teaching. Probably.

Nick Collura – Commercial Photographer – Collura Creative

Nick is a commercial photographer specializing in advertising, assignment, and portrait photography. Born and raised in Milwaukee Wisconsin, he travels the country and abroad, creating beautiful images for great people.

Finding the unexpected in life’s moments is a challenge he enjoys. Finding those moments sometimes involves a huge production. Sometimes that means crawling around on the floor of a hospital, or hanging out of a helicopter. In any case, he’s incredibly thankful for these, and many other experiences.

He believes that working closely with great creatives and a talented team are most important in creating quality work. Over the years he’s had the privilege of working with some of the best people locally and nationally, and he’s a better photographer because of it.

Moderator: Laura Gainor – Executive Director, United AdworkersSocial Media Consultant

Creative social media marketing professional with over a decade of experience in social media, online advertising, engagement marketing, and other elements of digital business. Her United Adworkers career started as an intern for the club in 2004. Then served as a board member while working as the Social Media Director for GMR Marketing.

Laura has experience working with companies in various industries, including non-profit organizations, sports & entertainment, food & beverage, telecommunications, retail, and more. In addition, she has appeared in several magazine and news articles from PR Daily, Milwaukee Business Journal, and has been a featured speaker at multiple conferences.

Laura is currently the Executive Director of United Adworkers. If you have questions, concerns or ideas for the club – just direct them to laura@adworkers.com.

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