Announcing 2018 Milwaukee 99 Awards Show Judges

Thursday June 21, 2018

written by Laura Gainor

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United Adworkers is honored to welcome these four award-winning, and incredibly talented, individuals to Milwaukee as they judge the 2018 Milwaukee 99 Awards Show.

On Thursday night, July 19th, we will be kicking off the official judging to go through the 450+ entries we have received from the community! Due to them starting to judge earlier, we will not be hosting an open happy hour event. On Friday, July 20th, they will decide the top 99 and Best of Show. Will be a great couple of days hosting them in Milwaukee!

Due to a client project, Drew Donatelle is unfortunately no longer able to join us. 



NOEL HAAN – Executive Creative Director, BBDO

Noel Haan is the Executive Creative Director at BBDO in Minneapolis. He oversees creative direction on all of the agency’s clients, including Hormel Foods, Andersen Windows, Berkshire Hathaway Home Services and 3M.

In a 20 plus year career, Noel has created award-winning, cross-platform ideas and experience for brands around the world, including Altoids, Starbucks, Jim Beam, Johnnie Walker, Reebok and Cadillac.

He was named top five creative directors in America by Campaign Magazine. In 2015, BBDO Minneapolis’ strong partnership with Hormel contributed to BBDO being named U.S. Agency of the Year by Adweek.Noel’s work has been recognized by The One Show, Cannes Lions, and Effies, His Altoids, “Curiously Strong” campaign is apart of MoMA’s permanent collection in New York City.

PAM MUFSON – Creative Director, mcgarrybowen 

Pam Mufson has spent her career in the Midwest. She kicked it off in Milwaukee at BVK, then moved to Chicago for a position at Leo Burnett, where she worked on iconic brands like Altoids, Maytag, Nintendo and Kellogg’s.

Pam’s next stop was mcgarrybowen. She led Kraft’s Oscar Mayer and Lunchables brands, but after all the cold cuts she could handle, she took a turn at Y&R Chicago. Here, Pam had the opportunity to take such brands as BMO Harris Bank and Bel Brands from traditional spaces into more socially and digitally driven ones. She also had the privilege of co-leading the creative department and shaping its trajectory. Now returning to mcgarrybowen, Pam manages integrated efforts on CPG brands and helps grow the Olive Garden brand.

Pam Mufson has been recognized by Cannes, The One Show, Communication Arts, and NY Festivals. She also received the Grand Kelly Prize and was named one of the 30 Most Creative Women in Advertising by Business Insider.

HEIDI SINGLETON – Chief Creative Officer, New Honor Society 

While most creative leaders are dutifully focused on elevating the creative work, Heidi Singleton is working to elevate the entire marketing industry to be a more welcome and meaningful part of people’s lives, benefiting both brands and the people they serve.

“Less Sell, More Soul” is the mantra behind her branding and marketing start up, New Honor Society, and it’s helped clients like Microsoft, Logitech and Nestlé Dreyer’s create greater engagement and advocacy by behaving more like “people.”

She starts by uncovering a brand’s soul, and helping the brand live into it authentically – starting with its company leadership and culture. In the past year, Heidi has partnered with Logitech’s CEO and CDO to help infuse more humanity into their brand and products, worked with PayPal cofounder Max Levchin to establish a brand DNA for his new financial startup, Affirm, developed an agency-owned urban farming app, Egglist, and changed the global conversation around safe sex with the launch of the FC2, the first FDA approved female condom.

Heidi began her almost 20-year career as a copywriter for branding boutique, Skuzzio, where she developed new brands for Purina and Miller Brewing Company and launched new products and digital platforms for Motorola, Energizer and Quiznos. She then spent several years at Zipatoni integrating digital and retail marketing efforts for Bacardi and Hallmark, before joining IPG’s Rivet as Creative Director, where she led integrated programs for Splenda, Tylenol and J&J, and launched Dreyer’s social presence on Facebook and Pinterest.

As she noticed a growing desire for audiences to know a brand to a person, caring more about what they stand for than what they sell, she transformed Rivet from a sales-driven promotion agency to a soul-driven society, New Honor Society. 

LEWIS WILLIAMS – Chief Creative Officer, Burrell Communications

“There is no better story than life itself.”

Lewis is a passionate, award winning creative leader and storyteller with extensive experience in total, ethnic and multicultural marketing.  During his career he has created work for bluechip clients such as McDonald’s, Toyota, U.S Army, American Airlines, Budweiser, Walt Disney World, Walmart, Allstate, Miller Lite and Verizon.

After spending much of his successful career as a SVP/Creative Director at Leo Burnett/Chicago he is presently EVP/Chief Creative Officer of Burrell Communications.

Lewis is a distinguished alumnus of The Kent State School of Design. Where he established the Lewis and Dona Williams Scholarship Fund to benefit those students needing financial assistance. To address the lack of diversity in ad agencies, Lewis is dedicated to mentoring young talent. He guides them on how to break into and navigate the challenging but rewarding ad industry.

Lewis was recently selected to Adweek’s Creative 100 list for 2018. 

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