Meet Your 2015 United Adworkers Board

Thursday January 29, 2015

written by Laura Gainor

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Below are the fearless and extremely talented leaders that will bring you some of the most amazing Adworkers events of the year!


Lucian McAfee – Cramer-Krasselt, United Adworkers President

Lucian is the Creative Manager at Cramer – Krasselt, award winning photographer, lover of art, survivor of a stint in Hollywood, serves on boards of several creative organizations, and of course, he’s our United Adworkers President. Lucian helps to bring incredible talent to Milwaukee and if you meet him you’ll soon learn how deeply in love he is with the third coast. Most often, when he let’s his hair down he’s with his wife, Sarah, and their three children. He’s here to serve you, Adworkers, so just reach out if you want to talk about anything!


Chelsea Atwell – GMR Marketing

Chelsea has been an art director and designer in the Milwaukee ad community for six years. She’s had the opportunity to work for a number of shops in town where she has worked with countless local talent and made more friends than she can count. She believes in the beauty of the details, in working hard, making award-winning work and having fun while doing it. Chelsea is currently an Art Director at GMR Marketing.


Timm Gable – Cramer-Krasselt

Timm’s first production assistant job was on a feature film called “20 Funerals” starring several Atlanta rappers, which naturally cemented his desire to continue working in the industry. He started at Cramer-Krasselt in 2007, where he is currently the Associate Executive Producer and heads the Milwaukee office’s broadcast department.  He continues to produce local music videos and independent features. Most recently he produced the documentary feature “Sign Painters” (currently available on iTunes) and co-directed a music video for indie darlings Sylvan Esso. Outside of producing, Gable is active in the community as a co-founder of Milwaukee Day, involved in Summit Education’s tutoring program, helped curate several Gallery Night events at C-K and served on selection committees for both Milwaukee Film and UWM’s film school. Gable lives in Bay View with his wife, Jane, and their dog, Buckley.


Annie Holschuh – BVK

Growing up on a dairy farm in Northern Wisconsin, Annie isn’t afraid to get her hands dirty, especially when it comes to tackling challenging PR projects. With over ten years of experience on both the client and agency sides, she has worked to perfect the art of brand promotion and awareness, having secured placements with well-known media outlets including the TODAY Show, Good Morning America, USA Today and Los Angeles Times to name a few. Outside of work her interests include live music, team trivia, gardening, sand volleyball and sporting events / organizing gambling around said events.


Jeff Jasinowski – HY Connect

Jeff is currently an Art Director at HY Connect, and has been there for nearly 5 years. He has also worked at Eichenbaum + Associates and Charleston Orwig, and have interned at Stir and BVK.


Sarah McAfee – Laughlin Constable

Sarah’s passion for all things design got her into this business, while Adworkers brought her to Milwaukee. (Seriously, it’s how she found a job.) Now an 11-year veteran of the city, Sarah has graced the halls of Stir, Thirsty Boy and, at present, Laughlin Constable. While creating award-winning traditional, digital, social and broadcast projects, great design remains close to her heart. As are two munchkins she and the Adworkers president designed together. She is the unofficial first lady of Adworkers.


Clara Meinen – One Sweet Design

Clara Meinen is the owner, designer and creative director of One Sweet Design. She feels very lucky that she can proudly say “I love what I do.” Working hard on a daily basis is part of who she is. Motivated by the belief that great design can change the world around you, one sweet design at a time. With 10 years of experience working at some of the largest advertising and design firms in Milwaukee she now specializes in package design and brand development for boutique wineries. She is a supporter of collaboration, a representative for passionate people and a designer with a vision.


Gary Mueller – BVK

As the Executive Creative Director of BVK and Founder of  Serve Marketing, the country’s only all-volunteer non-profit ad agency, Gary has built his career on creating category-changing ideas in life-changing categories from education and healthcare to public health. His provocative work has been lauded by everyone from Newsweek, the New York Times and the White House to CNN, ABC World News and the View.  But he’s most proud of his public service work which has helped impact tens of thousands of lives — and the growth and success of the organization he helped found-United Adworkers-which has made Milwaukee the envy of ad communities all across the country.


Dave Perry – GMR Marketing

Dave Perry is a Milwaukee native and 3rd year Adworkers board member with a passion for social media, music, gaming and cinema. If you’ve worked at GMR, BVK, CK or NOISE in the last 7 years, there’s a good chance you can fill in the rest of the blanks. If not, you can find him on Facebook or at The Landmark bar during bowling season.


Mike Wisniewski – Independent Contractor

Mike has been involved in the marketing and advertising world for 14+ years. He has led and implemented numerous strategic social and digital campaigns for HDC, GMR and Common Ground Marketing. His areas of expertise include content creation, event execution, and sports and entertainment marketing. He has worked with large national brands throughout his career including PowerBar, New Balance, Major League Baseball Mrs. Meyers Clean Day, Olympian Nick Symmonds, Marcus Hotels and Resorts and Coca-Cola. Currently, he is an independent contractor working with a number of local businesses and agencies.


Laura Gainor – Executive Director, United Adworkers

Laura Gainor is a creative social media marketing and digital content professional with a decade of experience in social media, online advertising, engagement marketing, and other elements of digital business. In addition to her role as Director of Adworkers, she is a social and digital marketing consultant, managing the marketing and communications for Junior Achievement of Wisconsin, among other brands. She has experience working with companies in various industries, including non-profit organizations, sports & entertainment, food & beverage, telecommunications, retail, and more. In her free time, Laura loves to spend time with her husband Brian and two kids, Clara and Garrett.

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