The Big Wrench
As you will soon be alerted, call for entries for the Milwaukee 99 awards show will be coming soon. In the spirit of the show, we recently sat down with last year’s Best In Show winners to pick their brains on how their team’s quiet little trade ad won the respect and admiration of the panel of national judges last year. Dave Hanneken, ECD at Laughlin Constable and Rich Kohnke, ECD at BVK were kind enough to share their insights on how the team’s winning ad became a winning ad, and perhaps give some advice for this year’s entrants.
