2011 Best In Show
TV More than :30 Single
AGENCY: BVK
CLIENT: OU Medicine
TITLE: “Hair”
CREATIVE DIRECTORS: Mike Holicek, Rich Kohnke, Mike Scalise
ART DIRECTOR: Rich Kohnke
COPYWRITER: Mike Holicek
ACCOUNT EXECUTIVE: Ali Dawe
PRODUCER: Allison Lockwood
DIRECTOR: Rafael Fernandez
PRODUCTION COMPANY: Green Dot Films
AUDIO: Independent Studios
EDITORS: Bryan Mir, Nick Waraska (Blend Studios)
MUSIC: Bryan Mir
COLOR CORRECTION: Nolo Digital
SCENE:
MORNING. OPEN ON 40-ISH WOMAN IN BATHROOM. REVEAL SHE IS BALD, PRESUMABLY A CANCER PATIENT. AS SHE GOES ABOUT
HER DAY GETTING READY, MOVING FROM ROOM TO ROOM, HER HAIR COMES BACK A LITTLE AT A TIME. BY THE END OF THE
SPOT SHE HAS A FULL HEAD OF HAIR.
(THIS EFFECT APPEAR SEAMLESS VIA TRANSITIONS THAT OCCUR AS SHE WALKS THROUGH DOORWAYS, AROUND CORNERS,
DOWN STAIRWAYS, ETC.)
HER DEMEANOR GROWS PROGRESSIVELY MORE POSITIVE.
MUSIC:
SOMBER, THEN BECOMING MORE EMOTIONAL AND POSITIVE.
VO:
When you have every resource for beating cancer…you have every reason for hope.
SUPER:
Oklahoma’s only comprehensive Cancer Center.
SCENE:
WITH HER HAIR BACK TO NORMAL AND A RENEWED SPIRIT, SHE WALKS OUT THE FRONT DOOR WITH HER YOUNG DAUGHTER
TO FACE THE WORLD.
VO:
Pioneering research and treatments from the new Cancer Center at OU Medicine. Another level of medicine.
LOGO/URL:
Peggy and Charles Stephenson
Oklahoma Cancer Center
OklahomaCancerCeenter.org
OU Medicine
