Yes, you can win the Emotional vs. Rational Argument.

Wednesday January 29, 2014

written by Nick Pipitone

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How many times have you presented deeply emotional work, with a sentiment that cuts right to the heart of the consumer, only to have the client demand that the copy and visual be more straightforward? They have things to sell, of course, and nothing ­– absolutely nothing – can get in the way of that, right (facepalm)?

But maybe it’s that incredibly straightforward approach that’s getting in the way of your client selling something.

I thought of this after seeing the video above, something so incredibly simple, yet such an incredible demonstration of how, if you add a little emotion to your message, it can become ten times as effective.

Maybe next time you’re having trouble, show your client this, and maybe they’ll come around.

By the way, I have no idea who created this video, but kudos to you, whoever you are.

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