Advertising is the greatest industry. Ever.

Posted on March 11, 2013 at 10:39 am No comments

When people ask me what I do for a living, I can’t tell you how proud I am to say, “I work in advertising.” The outside perception is that all of the people in advertising are fun, creative and outgoing, work in loft-style offices and wear jeans and sneakers. Well, they’re right. We do. However, beyond the stereotype we carry, there is so much more to it than that. You know it, and I know it. We are an interesting mix of people in all areas of expertise, under one roof.

Everyday I walk by the strategists and planners who can define everything and anything, down to why you chose to wear Converse on Tuesday.

Everyday I talk with the art directors and designers, who translate messages, concepts and ideas into images, pictures and art. Most of them know Lorem Ipsum by heart.

Everyday I see the media team who speak a second language of acronyms: CRM, SEM, DMA, CPM, GRP and CTR. OMG.

Everyday I run into the producers, who miraculously manage to secure locations, wrangle talent, make sure there is beef jerky at craft service and of course, control the weather, because they, together, are God.

Everyday I work with account service teams who are truly the hub of all communication in the agency. Putting client needs first, they usually forget to eat lunch. And sleep. Wait, they don’t sleep.

Everyday I see the PR folks who know way more about AP style than Microsoft Office.

Everyday I walk by the studio production artists who are always ready to lend a hand with a smile, even though it’s the client’s 26th revision.

Everyday I pass programmers who design code, write new code, understand existing code, modify existing code and verify that existing code still works. All under the influence of Mountain Dew.

Everyday I work with magical retouchers who can transform a Pontiac into a unicorn—because they can.

Everyday I see the highly caffeinated social media crew, who run around with laptops in hand all day, thinking 20 tweets ahead of you.

Everyday I work with the ladies of accounting who help organize the potlucks and tirelessly remind us about our timesheets, while proudly sporting Packers sweatshirts.

And, everyday I see my favorite, the writers. They get people to act using only words. They come from all walks of life and always find a way to make me laugh. Hell, I like them so much I married one.

Everyday I am surrounded by the most amazing group of people on the planet and the fact that I realize that makes me feel pretty good. How do we ever get bored in this business? The answer is, we don’t. We wear jeans, we swear and we’re paid for our unique thoughts, squeezed fresh from our brains. We’re in advertising, and it is good.

Speaking of the greatest things ever, have you signed up to be part of the most amazing ad club in the country, the United Adworkers?

Yours truly,

Heidi Sterricker
Adworkers Executive Director

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