June 30, 2016
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Agency Spotlight: Core Creative
Friday July 8, 2016
This month United Adworkers is excited to share an agency spotlight featuring, Core Creative. Core Creative is located in Milwaukee's 5th Ward and features a backyard right inside their office walls where employees can hang out with the guest dog of the day and do some strategic thinking.
The agency has 40+ employees that demonstrate the philosophy, say it. live it. share it., helping brands identify their motivating purpose - their "WHY".
Thanks to Andrew Feller Photography, we wanted to introduce some of their team members as they answer the question "Why do you like working in advertising?"
LEIGH SCHLUETER - PROJECT LEADER
I love working in advertising because of the hard work, and fun we have everyday. We spend so much time with our teams, in a creative environment, and that really gives me no choice but to really be my (goofy, swearing) self. I also get to bring my dog to the office on occasion!
ANGELA FIORETTI - ART DIRECTOR
I like working in advertising because I like being surrounded by creative people - people who are jacks and jills of all trades and can share their expertise and ideas with each other. I love art, and being in advertising let's me use my skills and work with others in different ways on a daily basis to help my clients grow and better themselves.
COLIN DEVAL - PR / SOCIAL MEDIA STRATEGIST
It gives me the opportunity to see a story. I have the opportunity to learn about a problem or an opportunity for a business, and to get to the very bottom of it - its truth, not its opinion. I can use all I understand about our tools, methods of communication, traditional storytelling, and how people react and interact with it to make an impact. And then I get to do it again.
ABBY BRETL - ASSISTANT MARKETING SPECIALIST
No day is alike when you work in advertising. Each day is a new adventure of learning opportunities and collaboration. Nothing beats creativity and teamwork and in this industry there better be an ample supply of both. There truly is nothing like working in this environment!
MEGHAN ROESNER - ASSISTANT PR / SOCIAL MEDIA SPECIALIST
The exciting thing about advertising is that you get to tell new stories every day. Being on the PR side of things, it’s fun to be able brainstorm new ways to tell client stories in the media, build relationships with those who help us tell those stories and see those final stories in the newspaper, on the TV or online. We are always pushing ourselves beyond the easy things, challenging ourselves to be creative and find new ways to connect with the consumer. At the end of the day it’s simply telling a story to connect with people on a human level, and that’s what I like about working at Core Creative.
WARD ALLES - PRESIDENT
I love being associated with the talent at Core Creative who help challenge and serve our clients every day. No one believes "advertising" any more. But it's thrilling to help a client tell their unique story in very human, relateable ways. When you do that, you create meaningful connections that ultimately serve people and their best interests - and THAT's what we're here to do.
ALEX NINNEMAN - DESIGNER
I am new to working in advertising so for me the thing that I like is the teamwork and the culture of where I work. It is fun, enjoyable and people are always willing to help one another. I enjoyed art and computers growing up and this is the best way to combine those two aspects that were large parts of my life growing up. To me it's just awesome being able to see things that you have worked on printed in the real world and being used.
SARA SCHARLAU - LEAD DESIGNER
With our client, Milwaukee Tool, the innovations keep coming and we regularly need to explain new ideas graphically. As a designer, I love the ever-evolving challenge of visually translating complex information for the consumer. It keeps things interesting and I love the continuous learning. Not only learning about my client and their products, but also finding new ways solve design problems.
ANDREA NORDGREN - EXECUTIVE PRODUCER / CONTENT DIRECTOR
If I won the lottery I would still do what I do every day: creative problem-solving, storytelling, and serving others. One of the greatest honors in my career is being able to tell another person's story in a way that touches them and the world. To create something with others — the team, crew, our clients and their customers — all while making a difference in the world... who could ask for anything more?
JERRY HIGGINS - CREATIVE DIRECTOR
At one time my answer might have been I like working in advertising because I get to create cool looking, smart, intriguing stuff. Work that turns heads. But now it's because I get a chance to really move people and make a positive difference in their lives. Now it's about work that transforms hearts.
TOM SANDERS - DIRECTOR OF BRAND STRATEGY
We work in an industry that appreciates a good sense of humor. The thing I enjoy most is the collaboration. Being part of a group that turn good ideas into great ones is inspiring. And it's usually fun to bat around the "not-so-good" ideas because they're funny and build the rapport of the team.
The Milwaukee ad community is also one that knows how to rally around a cause. People who genuinely want to help and work together to make the city a better place. That's pretty awesome.
Agency Spotlight Captured by
June 3, 2016